Proprietary Credit Card Programs
Charming Shoppes offers a variety of private label credit card programs to its customers that add value to the shopping experience by providing a convenient way to purchase, as well as engender loyalty. Our programs directly contribute to Charming Shoppes’ sales and profitability, because our private label credit customers spend significantly more per visit than our noncredit customer base and they visit more frequently.

Our Lane Bryant, Fashion Bug and Catherines private label credit programs are offered through our partnership with a third-party private label credit card provider. The credit cards are issued through World Financial Network National Bank. We offer our customers various loyalty card programs that allow them to earn significant benefits. Customers may automatically qualify for the benefits of some programs while other programs are available to customers who choose to join. The benefits available to our loyal customers include discounts and rebates on purchases during the membership period.

We also offer a fee-based card program, linked exclusively to our Fashion Bug private label card program, that includes an enhanced loyalty option to further promote the use of the private label card though additional value-added features for the customers who take advantage of this program.