Proprietary Credit Card Programs
Charming Shoppes offers a variety of proprietary credit card programs to its customers that add value to the shopping experience by providing a convenient way to purchase, as well as engender loyalty. Our programs directly contribute to Charming Shoppes’ sales and profitability, because our proprietary credit customers spend significantly more per visit than our noncredit customer base and they visit more frequently.

With more than 16 million cards issued, Charming Shoppes’ Lane Bryant, Fashion Bug, Catherines, Petite Sophisticate and Crosstown Traders proprietary credit programs rank as the 7th largest in-house retail card program in the United States. We control credit policies and service this card base through various third-party arrangements and use of securitization funding programs that help improve the Company’s liquidity. We offer our customers various loyalty card programs. Customers who join these programs are entitled to benefits including discounts and rebates on purchases during the membership period.

We also offer a fee-based card program, linked exclusively to our proprietary card programs, that includes an enhanced loyalty option to further promote the use of the proprietary card though additional value-added features for the customers who take advantage of this program.